iOS, Not Android, Users More Adventurous in Browser Choice
Both Apple and Android mobile users now have a variety of high-profile choices when it comes to replacement Web browsers – but are they actually making the switch? Chitika Insights’ latest study aimed to quantify the answer to this question.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
Chrome for iOS Market Share Nears 3%; Safari still Dominant
Since our first report on the new Google Chrome browser for iOS, usage rates of the mobile browser have continued to grow. Based on data from our Chrome for iOS Adoption Tracker, Google Chrome now accounts for 2.7%* of Web traffic on iOS, up from 1.5% on July 17.
Samsung Galaxy S III Usage Growing Significantly Since its Release
Due to the resounding success of the Samsung Galaxy S III in the market so far, Chitika Insights conducted a study to determine how the device was performing relative to other Samsung Android phones currently in the marketplace.
Chrome for iOS Grabs 1.5% Share of iOS Browser Market
Chitika Insights is tracking the adoption rate for Chrome’s new browser for iOS. Our latest real time tracker breaks down the iOS browser market by fragment and a historical time line. As of July 17, Chrome for iOS captures 1.5% of the iOS browser market.
Report: iOS 5.1.1 on More Than 12% of iOS Devices after First Week
Here at Chitika Insights our team was interested in seeing just how adamant iOS users were in their quest for secure browsing. We combed through tens of millions of ad impressions across our network, looking for devices that were utilizing any sort of iOS based software. From there we refined our results by breaking out iOS 5.1.1 devices and took a 24-hour rolling average in order to determine usage rates. According to our network data, Apple users (being the early adopters that they are) heeded experts’ warnings. Our network started to demonstrate a spike in iOS 5.1.1 traffic around 5:00 PM EST on May 7, trending upward to a high of 12.3% of all iOS traffic by May 10. This preliminary report shows a somewhat rapid pace of adoption, a trend that should persist, given the popularity of the iPad and iPhone devices.
AT&T Share of Android Up Over 5x Thanks to T-Mobile
While the extra coverage is the primary reason for AT&T’s acquisition of T-Mobile, a secondary benefit of a huge gain in the Android market is also apparent. With the absorption of popular devices like the MyTouch 4G and G2, AT&T will see a huge jump in its small, but developing, Android market share.
iPhone Carrier Wars: Verizon up to 12%
One month after its release, the Verizon iPhone already makes up between 10% and 13% of all iPhone web usage. Impressed? AT&T may need to bump up their Android user base.
iPhone Still Top Smartphone
Web usage numbers are tricky; every researcher has a different set of data, and often they disagree. For example, our network shows that the iPhone is still the top smartphone in North America.
WebOS Coming To The PC? What?
HP announced today that it will be releasing a ton of new devices running Palm’s WebOS. One very surprising revelation, PCs running the mobile OS are on the slate for later this year.