May Tablet Update: iPad Usage Share Hits 5-Month High
Apple users are still prolific when it comes to tablet Web browsing, while Amazon’s Kindle Fire and Samsung’s Galaxy Tablet families remain in second and third place, respectively. Apple’s iPad usage share increased in May 2013 after a slight dip in April 2013, making its…
April Tablet Update: Samsung Galaxy Tablets Show Continued Growth
In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the…
Tablet Market Update: December 2012
This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.
UPDATE: Little Change in iOS 6 Adoption Following Google Maps Relaunch
After much anticipation, Google Maps has been made available in the Apple App Store for iOS 6 users on both the iPhone and the iPad. Google’s app completed the approval process and launched at midnight, Thursday, December 13th, after significant debate and deliberation between the two tech giants. Following this launch, Chitika Insights studied whether iOS 6 saw an increase in overall adoption as users who were waiting for the Google Maps feature decided to upgrade.
Tablet Market Share Report: Nexus 7 Usage Increases 135% since July
Over the past year, the tablet market has seen major changes. The third-generation iPad was announced in March 2012, and Apple has since gone on to unveil both a fourth-generation iPad and a seven-inch iPad Mini. Microsoft even announced its own upcoming entrance into the tablet ecosystem with the Microsoft Surface. As the state of the tablet market continues to evolve, Chitika Insights conducted a research study to determine which tablet devices are seeing the most success in terms of usage from their user base.
iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch
After its release on September 19th, 2012, iOS 6 notably achieved a 15% share of all iOS traffic in its first 24 hours, and saw an adoption rate of over 50% after only 2 weeks. Chitika Insights decided to see how the new OS’ adoption has evolved a full month out from its debut.
60% of iPhones on iOS 6, iPad and iPod Touch Close Behind
Apple’s newest mobile operating system, iOS 6, has shown unprecedented adoption rates by Apple users. Following our study on the early adoption rates of iOS 6, Chitika Insights was interested in seeing how the adoption rate varied between iOS devices.
UPDATE: iOS 6 on 25% of iOS Devices 48 Hours After Public Release
After being available to consumers for over 24 hours, Chitika Insights tapped into Chitika Ad network data to to determine the success of Apple’s latest mobile operating system, iOS 6.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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