CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer…
Tablet Market Update: December 2012
This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.
Windows 8 Represents 2.3% of Windows Traffic Nearly Two Months Following Debut
Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.
Room for Growth: Microsoft Surface Only Generates 0.13% of All Tablet Web Traffic
Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.
The Google/Bing Search Bar Brouhaha
Google accuses Bing of using IE to steal their search results. Bing accuses Google of stealing their search innovations. Now, there’s some info as to whether Google is doing what they accused Microsoft of doing, but on a smaller scale. Confused?
Google Dominant in Competitors’ Back Yards
Google, the most popular search engine, has plenty of enemies (competitors?). We look into the hometowns of some of Google’s top rivals – Apple, Yahoo!, and Microsoft – to see how much of a foothold Mountain View’s finest has. Featured in the Seattle Post-Intelligencer
Internet Explorer 6, Alive By The Hand of IT Departments
Why is Internet Explorer 6 still alive and kicking? From the looks of our numbers, that lies squarely on the shoulders of corporate IT departments. Featured in Seattle Post-Intelligencer and Network World
Bing on iPhone – Microsoft’s Ultimate Mobile Coup?
If Apple does indeed make a deal with Microsoft that makes Bing the iPhone’s default search engine, exactly how hard would Google be hit? According to our numbers, Google would immediately lose some 27% of the smartphone market. Featured in MacWorld, ReadWriteWeb, ChannelWeb, and others.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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