96% Of Publishers Not Monetizing Mobile Traffic… Yet
2011 is supposed to be the Year of Mobile Internet, but only 4% of the top million web domains are ready with a dedicated mobile site.
Android Users 80% More Valuable Than iPhone Users
Android keeps making gains in smartphone market share, but it’s still a small player when compared to the iPhone. However, advertisers need to pay attention to Google’s mobile OS – its users click on ads significantly more often than iPhone users. As seen on The Wall Street Journal, Barron’s, PC Magazine, and Wired among others
iPhone, Mobile Users Worst Ad Targets
We take an apples-to-apples comparison of the same ads on the same websites across the Chitika network to gauge mobile vs. non-mobile users’ attitudes towards in-browser advertising. Featured in TechCrunch, WebProNews, MediaPost, GigaOM, digiday:Daily,and more.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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