Report: iOS Users Driven to Update by Features Rather than Security
Apple’s latest update of its mobile operating system, iOS 5.1.1, provides several bug fixes and security improvements to its users. Chitika Insights observed adoption rates during the first week of release in a previous report, and now looks at updated data to examine adoption rates three weeks post-release. The three-week overall adoption rate of 57.9% represents an exponential increase in rate of adoption when compared to the 12.3% adoption in the first week. But notably, this is dwarfed by the adoption rate of iOS 5 in October of last year, which was installed on 20% of iOS devices in its first week.
What Hours Are Mobile Users Most Active?
With the emergence of mobile devices with online capability, the amount of people browsing the internet on their phone has steadily grown as a portion of the overall market. As mobile devices continue to cement their presence in our everyday lives, there is a growing trend amongst consumers to carry out many of their essential actions both online and on the go.
The 2% Rule For Conversion Rate Optimization
Chitika looked at the ad-click habits of a sample of over 86 million Internet users during a two week period to determine what percentage of web surfers actually click on the ads that pay for Internet content. Only 2% of people actually clicked on ads during that time. Featured on Geek.com and The Independent.
CTR Analysis: Bing vs. Google vs. Yahoo!
We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they’re our bread and butter in the online world. So with Microsoft’s new Bing decision engine making so much noise, we thought we’d take a closer…
Months Later, Bing Users Still Ad-Crazy
What is the value to a website that runs ads of a single Bing user versus a Google or Yahoo! user? Looking at the ad clickthrough rates of traffic sent by the big 3 search providers, it appears that one Bing user is worth more to a website than one Google user. As seen in TechCrunch, Ars Technica, iMedia Connection, and more.
Apple Earnings: Chitika Insights and Cidewalk Data Referenced for Both of Company’s Key Products in Q1 2015 Call
By now, Chitika Insights is no stranger to Apple earnings calls: Among nods from former Apple CFO Peter Oppenheimer to Apple CEO Tim Cook, the company has referenced Chitika Insights data numerous times in public-facing announcements. This time, current Apple CFO Luca Maestri cited Chitika…
Phablet Status Report: 77% of North American Usage from Samsung Users, but Apple, Others Growing Quickly
Several years following their North American debut, smartphones with five-inch and larger screens, nicknamed phablets, have become decidedly mainstream. Samsung has designed both of its latest flagship Galaxy S devices with screens surpassing the five-inch mark, and Apple released its first phablet-style iPhone earlier this…
Q3 UK Tablet Update: iPad Usage Share near 75%, Amazon Sees Sizable Gain Since April
Similar to the North American ecosystem, Apple iPad users generate the lion’s share of tablet-based Web traffic within the UK. Additionally, Samsung, Amazon, and Google users represent the next-largest UK tablet traffic segments, albeit in a slightly different order than what is observed in the…
Samsung Galaxy S5 Adoption Outpaces Predecessor in North America
The Galaxy S5, Samsung’s latest flagship smartphone, debuted on April 11, 2014 across all the major U.S. carriers. One major promotion also coincided with the device’s release, with Verizon offering customers the option to buy one Galaxy S5 and get another one free. Based on…
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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