Reddit Steals Nearly Half Of Digg’s Traffic
In the latter part of August, Digg and Reddit spent most of their time sending about the same amount of traffic to sites in the Chitika network. Since Digg 4’s launch on the 25th, however, Digg’s traffic has dropped off significantly, while Reddit’s has risen. Some of this can be attributed to Reddit’s well-publicized assault on Digg’s front page, making the most coveted spots on Digg link to Reddit content.
Here’s how the Digg/Reddit split has looked since the 18th, based on a sample of traffic across our network:
|Date||Digg %||Reddit %|
With Reddit’s assault on Digg combining with many Digg users’ vocal disapproval of the new version, it seems that the site has a ways to go if they want to return to their position as the preeminent traffic-generating news site.
Research Director, Online Insights
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About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
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