When Google users can’t find what they’re looking for on their favorite search engine, where do they go as a fallback plan? According to a new study by online ad network Chitika, they overwhelmingly shift to Yahoo! and Ask.com.
Chitika broke down the data of 39,233 users who searched for the same thing on multiple search engines to determine where they go when the first search results are unsatisfactory. Of second-search users coming from Google, 49.5% ran their second search on Yahoo!, 30.29% on Ask, 16.4% on Microsoft’s Bing, and just 3.8% on AOL.
The surprising numbers in all of this are the high rate of Ask.com usage and the low rate of Bing. Based on overall search market shares, Chitika researchers expected Ask to be only 8.35% and Bing to be over 35%.
“It seems like Googlers think very highly of Ask and Yahoo!,” said Daniel Ruby, Chitika’s Research Director for Online Insights. “It kind of goes to show that, when you’re really struggling to find something, you’ll skip past what’s popular and search with something that’s different and unique.”
Chitika looked at individual users who searched for the same keyword (exact matched) on more than one search engine, and then created a time-based matrix of first- and second-searches. Data is a sample of traffic from 4/14-4/20, 2010.
Get a free signup to test on Poll the People and see how we can improve your conversion rate with usability testing. Our team of experts will work with you to ensure that your website is user-friendly and easy to navigate. We’ll help you identify areas where users may have difficulty converting, and provide recommendations on how to improve the user experience. With our help, you can increase your conversion rate and make your website more user-friendly. Sign up today and see the difference.
This site uses Akismet to reduce spam. Learn how your comment data is processed.
About Chitika Insights
Chitika Insights was the research arm of online advertising network Chitika. Insights used Chitika's unique data to monitor and report on Internet trends - search engines, clickthrough rates, the mobile war, and more.
Additionally, the Chitika Insights team monitored the day's tech news closely, and provided an in-depth, data-driven commentary on the latest breaking news. Our studies and data have been featured prominently in major publications, such as The New York Times, Forbes, Barrons and about 3000+ respected publications.
Most Popular Topics
AB Testing adoption android aol Apple ask AT&T Bing Blog browser chitika chrome CTR firefox Google htc ie Insights internet explorer ios ios 6 ipad iphone ipod mac market share Microsoft Mobile online advertising Operating system Poll the People safari samsung Search search engine smartphone social media tablet timeless twitter Updated Usability Testing User Testing windows yahoo